Smart Car History
  • Smart Electric Vehicle

    September 4, 2015

    An all-electric version of the Fortwo, the smart Fortwo Electric Vehicle (previously known as smart ED), began development in 2006. Field testing began in London with 100 units in 2007, and the second generation, with a total of 2,000 units produced, was introduced in 2009 and available in 18 markets around the world for leasing or […]

  • Company History

    Three co-directors were immediately named to head the new company: designer and engineer Johann Tomforde and financial administrator Christoph Baubin from Daimler-Benz, and marketing manager Hans Jürg Schär, who spearheaded the original Swatch marketing campaigns in the mid-1980s. Tomforde had been working on the Mercedes City Car (coincidentally abbreviated MCC) project at Daimler-Benz since 1990, […]

  • Smart Automobile

    Smart Automobile is a division of Daimler AG that manufactures and markets the Smart Fortwo and Smart Forfour. Headquartered inBöblingen, Germany, Smart has marketed a range of microcar and subcompact vehicles, with its primary assembly plants located in Hambach, France and Novo Mesto, Slovenia. Annette Winkler has served as Smart’s CEO since 2010. Marketed in 46 countries—in […]

  • Smart Car Origins

    In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small […]